On June 18, 2026, X product executive Nikita Bier posted a joke recruiting campaign targeting Meta employees after Meta Chief Technology Officer Andrew Bosworth said the company would improve snacks and beverages in its office kitchens to boost morale following layoffs and organizational changes. Bier wrote on X, "Neglected Meta employees: X is hiring web and data engineers & scientists. We will match or even exceed any snack budget offer," and joked that applicants should include the word "snacks" in their applications for software engineering roles. Bier accompanied the post with a link to an open Software Engineer — X Core Product position offering between $180,000 and $440,000 in annual compensation. The comment highlights the fierce competition for engineering talent as major technology companies race to expand artificial intelligence capabilities. Meta has undergone multiple rounds of layoffs and strategic shifts as CEO Mark Zuckerberg pushes the company deeper into AI development, while X has been actively recruiting engineers and data scientists as it deepens integration with Musk's artificial intelligence ambitions.