OpenAI has launched two initiatives to shift its enterprise AI strategy beyond model sales. The company created "The Deployment Company," sending its own engineers into client organizations to build production systems and bill for end-to-end service. OpenAI acquired UK-based Tomoro, an applied AI consulting firm, adding about 150 engineers who are embedded within client organizations. On June 14, 2026, OpenAI launched the OpenAI Partner Network, a structured program bringing in outside consulting and technology firms to help businesses adopt its AI products. Partners include Accenture, Bain, BCG, QuantumBlack AI by McKinsey, PwC, and Eliza. OpenAI invests $150 million to support them, aiming for 300,000 certified consultants by 2026. The AI company stated that the bottleneck for enterprise AI is not model capability but identifying suitable use cases, redesigning workflows, connecting AI to existing systems, and driving adoption. IBM's Institute for Business Value, in a study of 2,000 CIOs and CTOs published on June 8, found that 80% of technology leaders operate under CEO-driven AI transformation mandates, yet only 11% say they are fully ready for the scale of AI deployment expected within the next year. About 70% report that teams across their organizations are deploying AI faster than IT can track. The partner program runs on three tiers: Select, Advanced, and Elite.