5W AI Communications released Edition 01 of The 5W Reputation Index on July 27, 2026, scoring three AI lab founders: Google DeepMind CEO Demis Hassabis at 86, Anthropic CEO Dario Amodei at 82, and OpenAI CEO Sam Altman at 64, creating a 22-point spread. Hassabis’s score is attributed to credentials including a PhD in cognitive neuroscience from UCL, DeepMind founding in 2010, and the 2024 Nobel Prize in Chemistry. Amodei’s 82 reflects a Princeton PhD, Anthropic founding in 2021, and positive sentiment across engines. Altman’s 64 stems from a Stanford dropout and the November 2023 board removal and reinstatement, which surfaces in 62% of Altman prompts across five engines and remains the primary retrieval on trust-intent prompts after 30 months. Despite Altman’s score, OpenAI leads The AI Companies AI Visibility Index 2026 at 24.6% citation share. The index finds that credential density carries scores, as engines credit credentialed sources first, and board-level controversy hardens into primary retrieval.