According to a report by Shiprocket in partnership with Deloitte, India's e-commerce market is projected to grow from around $90 billion in 2025 to approximately $250 billion by 2030, driven by AI-powered shopping experiences, vernacular commerce, and increasing digital adoption. The report, titled *AI for Bharat Commerce: Unlocking the $250 Billion Business Opportunity*, noted that 488 million rural internet users account for 55% of the country's active internet population, while 98% of internet users consume content in Indic languages, and vernacular voice queries have grown 156% faster than English. Tier-2 and tier-3 cities now account for more than 60% of India's online shoppers. The study identified AI-powered personalisation, conversion intelligence, and Bharat-led digital adoption as three key trends, and found that 90% of Indian consumers believe generative AI has improved their online shopping experience. Saahil Goel, MD and CEO of Shiprocket, stated that consumers expect faster, more personalised experiences, requiring investment in AI and fulfilment. The report highlighted that recognised returning customers convert at 2.1 times the rate of new-to-ecosystem users, and brands with repeat purchase rates above 25% post profit margins 3.4 times higher than those below 15%.