Kargo has entered into a three-year Enterprise Discount Program agreement with Amazon Web Services (AWS) to scale its AI-powered Creative Science strategy, which unifies brand storytelling and performance outcomes within a single intelligent system. The agreement strengthens the infrastructure powering Kargo’s AI roadmap, enabling real-time decisioning, unified data orchestration, and enterprise-grade AI deployment across premium media environments including connected TV (CTV), live sports, mobile, and commerce-driven formats. Under the agreement, Kargo is expanding its use of AWS AI and data services to support sub-second decisioning in high-intensity environments such as live sports and contextual CTV, unified data orchestration across screens integrating video, audio, text and signal-level inputs, enterprise-grade AI deployment balancing performance, scalability, governance and cost efficiency, and personalization at scale supported by measurement approaches extending beyond last-click attribution. Kargo’s architecture supports multiple AI workloads, including recommendation systems, ranking models and large language models, enabling each to be independently optimized for speed, throughput and cost. The company is also expanding its use of AWS Bedrock. Harry Kargman, Founder and CEO of Kargo, stated that the agreement enables the company to scale its vision, accelerating innovation while maintaining governance, cost discipline and brand safety for clients and publisher partners.