Snapchat will now add a transparent watermark featuring its ghost logo to images created with its AI tools, including the extend tool and the recently launched Dreams feature, once they are exported or downloaded from the app. Users receiving AI-generated images may also see the ghost logo and the app's "sparkle" AI icon. Snapchat currently marks AI-generated content in various ways, such as a "context card" accompanying Dreams images and "contextual" icons for My AI conversations and the extend tool. The company stated that the watermarks will help inform viewers that an image was made with AI on Snapchat. Snapchat also committed to AI literacy efforts, which so far includes a generative AI FAQ on its Support Site. The company noted that while its AI tools are designed to avoid producing incorrect, harmful, or misleading material, mistakes may still occur, and Snapchatters can report content. AI watchdogs say watermarking technology is not a surefire solution. In February, OpenAI announced it would add metadata watermarks to images generated by DALL-E 3. Google launched SynthID, a tool adding invisible watermarks to AI images, in August. YouTube is enforcing penalties against users who do not use its labelling system for digitally altered content.