Microsoft Clarity added a feature on July 9, 2026, called Topic Insights, which shows publishers and brands how much of an AI-generated answer their content supports and where competitors are winning citations they are missing. The feature extends Clarity's existing Citations product, which moved to general availability on May 13, 2026, by grouping AI queries into topic-level themes and layering competitive analysis. According to the announcement by Ihab Rizk on the Microsoft Clarity blog, the tool was built to answer which topics help competitors get cited, where a brand is missing opportunities, and what content it should create next. Microsoft has made Topic Insights available to every Clarity user without a separate fee. For each user-defined topic, Clarity surfaces four categories of data: visibility (how often a domain is cited and its share of authority), influence (how much of an AI answer is supported by a brand's content), competition (which domains are cited alongside a brand and where they outperform it), and opportunities (specific prioritized actions). The quality of the output depends on how carefully a team selects representative prompts before Clarity begins measuring.