SoftBank will make its first appearance as an exhibitor at MWC Barcelona in March 2027, using what it claims will be the largest booth among operators to promote its transition from a mobile operator into an AI platform provider. The company will exhibit at Hall 3, stand 3B20, at the event from 1 to 4 March. It plans to present AI technologies and infrastructure developed by SoftBank and its group companies, targeting telecommunications operators seeking to expand beyond connectivity into AI-enabled service.