Hyundai Motor Group is set to apply 'Level 2+' autonomous driving technology by the end of this year in the upcoming facelifted model of the Genesis G90, enabling hands-off driving similar to Tesla's supervised Full Self-Driving system. The group plans to unveil its Pace Car, an advanced model for verifying software-defined vehicle technologies, in the second half of the year. According to industry sources on July 15, Hyundai is pursuing a "two-track strategy" focusing on internalizing technologies through its software affiliate 42dot and partnering with Nvidia. Hyundai is advancing its proprietary AI-based autonomous driving model, Atria AI, which relies on camera sensors and utilizes eight cameras and a front radar. Data collected by cameras and radar is merged into a single deep learning model, with a 'Neural Processing Unit (NPU)' handling perception, decision, and control. To enhance Atria AI, Hyundai Motor Group is participating in an autonomous driving demonstration in Gwangju in the second half of the year, involving around 200 autonomous vehicles.