OpenAI has added new metrics to the ChatGPT Ads manager advertiser control center, including Attributed Sales Value and Sales ROAS, as well as product-level ad reporting in another report. The update was spotted by Joss Froggatt, who wrote on LinkedIn, "Two new columns have appeared (in ChatGPT Ads): Attributed Sales Value and Sales ROAS. No announcement that I can find, just there when I logged in." Froggatt added, "Interesting to see revenue metrics arriving ahead of 'the basics' like CvR and CPA, but ROAS has made the cut." The product level reporting was spotted by Craig Graham on LinkedIn.