Como 1907 and Como Ventures are launching Data on the Lake, a two-day AI hackathon created in collaboration with Google DeepMind to explore how artificial intelligence can support football decision-making. The invitation-only event will take place in Como, Italy, on 24 and 25 July 2026, immediately before the second edition of Football on the Lake and the Como Cup. Applications are now open, with places limited and subject to approval. Participants will work with a curated Como 1907 dataset and build AI tools designed for use inside a professional football club. The hackathon will run under the theme The Future of Football Intelligence, with teams competing across two judging categories: technical innovation and practical utility. Como 1907 says the program will include contributions from the club’s data science and football operations teams, Google DeepMind representatives, Como Ventures and The Players Fund. The judging panel is expected to include representatives from Como 1907’s data science, football, commercial and technology teams, alongside Google DeepMind contributors.