Firmus is set to become the local market’s obsession over the next five weeks before it floats on the ASX in late October, according to the article. The piece describes the scale of the offering as a “monster” and says everything about it is almost surreal, “the stuff capital market dreams are made of,” while noting that belief in the Firmus story is not universal. It also references “AI’s Apocalypse Now fear” in its framing of the listing. The article promotes the Chanticleer newsletter, described as unpacking the most important stories in business, finance, and markets with Australia’s two most influential columnists, and offers subscription options including gifting 5 articles to anyone chosen each month when subscribing.