AdLift, a global digital marketing agency, has been appointed by Casagrand, an Indian real estate developer, to deploy its proprietary AI Search Visibility platform, Tesseract. Casagrand will use Tesseract to understand and enhance how its brand appears across large language model (LLM)-powered platforms, including ChatGPT, Gemini, Google AI Overviews and Perplexity. The engagement will help the company track brand visibility, identify opportunities to improve discoverability and strengthen its presence in the emerging AI search ecosystem. Established in 2003 and headquartered in Chennai, Casagrand has a presence across Chennai, Bengaluru, Hyderabad, Coimbatore and Pune, along with an international footprint in Dubai. With more than 180 landmark developments, over 55,000 happy families and 88 million square feet of development, the company operates across residential, commercial and industrial real estate. Under the mandate, AdLift will deploy Tesseract to analyse Casagrand's visibility across AI-powered search experiences and deliver actionable insights. Prashant Puri, Co-founder & CEO, AdLift, said the brands leading tomorrow are preparing for tomorrow's consumer behaviour today, and through Tesseract, AdLift looks forward to helping Casagrand unlock meaningful insights. Diptakirti Chaudhuri, CMO, Casagrand, added that understanding how the brand is represented across AI platforms is a valuable step forward, and the company believes AdLift's expertise