Sifted's Martin Coulter proposes the acronym BRIOCHE to group seven European tech companies—Bolt, Revolut, Iceye, Oura, Celonis, Helsing and ElevenLabs—as a continent-wide counterpart to FAANG, according to Sifted. The article frames BRIOCHE as spanning sectors including mobility, satellite intelligence, wearables, enterprise software, defence and AI, per Sifted. Coulter notes the list is illustrative rather than exhaustive and that other contenders such as Mistral, Synthesia, Spotify or SAP could also be argued for, according to Sifted.