WEKA has appointed Shanta Kohli as its new Chief Marketing Officer, replacing Lauren Vaccarello, who ran WEKA marketing since September 2024. Kohli joins from Sysdig, which she joined in August 2020 as VP Marketing and Demand Generation, progressing to CMO in November 2024. Before that she was with Palo Alto and previously VP of Corporate Marketing at Nimble Storage. WEKA co-founder and CEO Liran Zvibel, to whom she will report, said Kohli is a "customer-focused growth architect" who has helped companies triple their ARR. The marketing messaging focus now includes enterprises and AI service providers with inferencing and agentic AI at production scale. Kohli stated the AI industry has reached an inflection point where the infrastructure layer is a critical architectural choice. Vaccarello said on LinkedIn: "At WEKA, I drove 60 percent of new logo pipeline and doubled our win rate." WEKA faces strong competition from other enterprise AI storage providers including DDN, Dell, Everpure, HPE, NetApp, and VAST Data, all with Nvidia integration.