CJ Olive Young has launched a dedicated ChatGPT plugin that allows users to search for and receive recommendations for beauty products sold through its online mall, as artificial intelligence emerges as an increasingly important gateway to online shopping. The South Korean health and beauty retailer said Thursday that the service, officially introduced on Aug. 5, lets shoppers describe the products they want in conversational language and receive tailored suggestions without leaving ChatGPT. The move follows a steady increase in traffic from the AI platform. Monthly visits to Olive Young’s online store through ChatGPT rose more than 30% in July from January, the company said. As consumers increasingly use generative AI as a starting point for search and product discovery, Olive Young is seeking to extend its customer reach beyond conventional search engines and shopping platforms. The plugin analyzes product information alongside reviews from verified buyers and recommends items based on a user’s stated preferences. Shoppers can ask for products suited to a particular skin type, specify ingredients they want included or excluded, or limit recommendations to discounted products. The service could also prove useful to international visitors, allowing them to describe their skin tone and individual skin concerns when seeking products in South Korea’s expansive beauty market. Users can access the service by searching for Olive Young in ChatGPT’s plugin menu and adding it to their account. Olive Young said the launch represents an effort to bring its internal AI capabilities and extensive product and review database into a broader external AI ecosystem. The company added that it plans to continue adapting its services as conversational AI