OpenAI is testing placing descriptive headings above ads within ChatGPT responses, likely generated by AI. The feature was spotted by Bordie Clark, who posted on X and SERPalerts, noting that ChatGPT is testing a new ad display showing a descriptive heading directly above the ad. Google is also testing a similar approach with its ads, but advertisers are mostly not fans, preferring that Google use the ad descriptions they wrote rather than those AI generated.