A commentary notes that AI is becoming a real opportunity for MSPs if treated as more than a license sale, as SMBs need help cleaning data, tightening permissions, managing shadow AI risk, and showing safe AI use. The article states that 90% of companies report regular use of personal AI tools for work tasks, which risks sensitive data being sent to servers outside organizational control. MSPs are urged to create an end-to-end service spanning support, security, enablement, and consultancy, evolving beyond traditional IT support to offer structured AI services grounded in strong security and data governance. The most successful MSPs will turn AI into an ongoing service, not a one-time rollout, while those unable to adapt risk becoming replaceable.