Intuit is conducting a review of its US media investments, with incumbent Omnicom Initiative, Wieden+Kennedy, PMG and Dept in the mix, following the April shutdown of its ad network SMB MediaLabs and a creative agency switch to Mother New York from FCB. This occurs as Intuit’s shares plummet, yet US marketing spend jumped from $914 million in 2024 to $933 million last year, and the company has run a Super Bowl spot every year for the past 13 years. Separately, OpenAI is expanding its ChatGPT ads pilot across Europe weeks after launching in the UK, with a newly launched custom audience feature and plans for new formats. OpenAI’s careers page lists a role for a regional manager for ads solutions to lead its advertising business across Europe, plus ad exec roles in Paris, Munich, Dublin and Singapore. Criteo CEO Michael Komasinski said Criteo doubled the number of clients in the OpenAI ad pilot in one month. OpenAI’s global head of ads David Dugan noted that when rolling out in a new country like Japan, they start with up to 10% of the available audience, then bump exposure to 50% and 90% if user return rates and queries per day are unaffected. In 2024, Philadelphia Phillies megastar Bryce Harper recorded a personalized video for a FanDuel VIP who is now suing the company for contributing to his gambling addiction, after the user wagered