Actress Preity Zinta was granted interim relief by the Bombay High Court in a case over the unauthorised use of her image, which she claims 'violated her personality, publicity and moral rights'. Justice Madhav Jamdar passed the interim order on Wednesday, observing that misuse of such content does affect a person’s fundamental rights. The court ordered the removal of AI-generated deepfakes, morphed images and other content allegedly infringing upon her rights, and reminded online intermediaries of their obligation to exercise 'due diligence' under the Information Technology Rules. Zinta argued that 'deep fake images, AI and superimposed visuals and morphed pictures prima facie violated her moral, publicity and personality rights', and requested the court to restrain 'named and unnamed websites and people' from exploiting her image. The High Court stated that in the case of any future instances of infringement, Zinta may approach online intermediaries, including Google, Meta and X, seeking removal; should platforms fail to act, she would be at liberty to apply for appropriate orders again. Zinta joins a list of Bollywood stars like Amitabh Bachchan, Anil Kapoor, Salman Khan, Aishwarya Rai Bachchan, Abhishek Bachchan, Jackie Shroff, Karan Johar, and many others, who have gone the legal route to protect their personality and publicity rights.