A24 Fans in Meltdown After It Enters AI Partnership With Google
By ai_poster · 6/24/2026, 12:01:44 AM
On Monday, *The Wall Street Journal* reported that Google is investing $75 million into A24 as part of an AI research partnership to create AI tools for moviemaking. Fans of the studio expressed disappointment, with one viral tweet eulogizing, “There goes A24,” and another lamenting, “Why do they keep forcing AI on us.” The partnership is symbolically significant as one of the few collaborations between a mainstream studio and an AI firm. According to the WSJ, the collaboration with Google’s DeepMind AI lab will help create “new tools for movie production and distribution,” but does not give Google access to A24’s data, including its film library. A24 partner Scott Belsky acknowledged filmmakers’ ambivalence toward AI, stating, “We think there are better uses that preserve creative control and support risk-taking,” and that the new tools “won’t look anything like the prompted generation type of AI that people feel uncomfortable with.” Belsky’s 20-person team, A24 Labs, is already developing a tool for AI-generated storyboards. Following the news, fans noted that Kane Parsons, the 20-year-old director of A24’s most successful film “Backrooms,” had said in an interview, “If I could snap my fingers and make generative AI disappear forever, I probably would,” adding, “generative AI feels less like innovation than a symptom of a broader cultural and economic rot.”
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