This week’s search news recap covered Facebook’s latest AI-slop strategy that likely will get hit by Google’s scaled content abuse policy, and Google saying important URLs can still show in Google Search even after a 400 status code, for some time. A homepage dropping out of the index might be a sign of quality issues, Google updated the crawled - currently not indexed documentation, and Google emailed some sites over site reputation abuse policy rules changing in the EEA. Google Search Console had a weird spike in clicks in the performance report, Reddit’s stock price dropped big time after it complained about Google Search traffic dropping, and the monthly Google Webmaster report was posted. Google AI Mode is integrating home services booking, Google is testing removing AI Mode buttons from Google Search, Google AI Overviews for brands moved to the right of the page, Google AI Mode can now show up to four ads, Google Ads expanded its AI-content disclosure to more regions, Google Ads assets scheduling now has day grouping, and Google Business Profiles has new car dealership inventory options. Google will turn off Search for K-12 schools, which can be turned back on but AI cannot be turned off. OpenAI said ChatGPT has 20% of the search volume Google has, ChatGPT ads get wider, multi-image ads expand, and ChatGPT Ads bidding options for Max Bid and Mac CPC are changing on November 9th. Microsoft Clarity has agentic analytics, ask Clarity and more.