According to an analysis by Orbit Media Studios co-founder and CMO Andy Crestodina, visitors arriving from AI platforms convert into leads or signups at rates that dwarf those from conventional organic search. Crestodina’s piece, titled "Prompt Reverse Engineering: Deconstructing an AI Lead in 9 Steps," argues that the mechanics behind AI-driven conversions differ fundamentally from traditional search, where AI provides a recommendation rather than options. He notes that by 2025, a buyer types a full sentence into a chatbot and receives a synthesized recommendation directly, whereas in 2022, a buyer clicked through search results and pieced together an answer themselves. Crestodina cites reporting suggesting that prompts submitted to AI chatbots may run roughly twenty times longer than keyword searches, attributing the extra length to buyers stating their role, task, context, and desired output. His practical recommendation, called prompt reverse engineering, advises that a company's website copy should mirror the predictable role-task-context-output structure of buyer prompts so that an AI system recognizes the business as a match.