Warner Bros. Discovery, Inc. (Nasdaq: WBD) and Amazon Web Services (AWS), its preferred cloud provider, announced the development of next-generation advertising experiences built with AWS agentic AI. WBD is expanding its advertising technology stack on AWS and deploying an agentic AI-driven approach to how premium inventory across its U.S. linear and digital channels is planned, activated, optimized, and monetized. By rebuilding its longstanding traditional internal workflows with automated, data-driven processes on a single platform, WBD has unified the buying experience across previously siloed business units. In 2026, WBD began rolling out new capabilities including agentic automation for direct response and commercial workflows, advanced audience forecasting, and enhanced measurement and attribution. The company will introduce unified media planning in Q3, followed by a phased rollout of composable order management, pricing, and stewardship in Q4. The platform features autonomous AI agents for intelligent planning, dynamic forecasting, real-time optimization, and closed-loop measurement, which continuously self-optimize by learning from outcomes.