Commercial advertising volumes during the ICC Women’s T20 World Cup 2026 declined 26% compared with the 2024 edition, according to a TAM Sports analysis, with the report attributing the decline to India failing to reach the semi-finals. Despite the overall decline, average ad volumes per match per channel in the 2026 tournament were 39% higher than in the 2023 edition, with the indexed figure rising from 100 in 2023 to 139 in 2026; the 2024 edition had recorded an index of 188. The 2026 tournament comprised 33 matches telecast across 20 channels, compared with 23 matches across 13 channels in 2024 and 23 matches across eight channels in 2023. Matches featuring India recorded 58% higher ad volumes than non-India matches during the 2026 tournament. Using the 2024 edition as an index of 100, the 2026 group stage stood at 70, the semi-finals reached 116, and the final reached 117, recording 17% higher ad volumes per match per channel compared with 2024. The number of advertisers increased from 22 in 2024 to 31 in 2026, representing growth of 41%; advertising categories increased from 24 to 27, up 13%, while brands slipped from 40 to 39. Personal Care/Health & Wellness Products and Biscuits were the largest categories,