According to a Bain & Company's Consumer Lab AI survey, 70% of consumers are using AI in their personal lives and 45% are using it daily, compared to half that just nine months ago. The use of AI assistants among U.S. shoppers more than doubled in 2025, year-over-year, increasing to 35% from 12% in 2024, and over half of shoppers are open to AI handling the entire shopping process, per an Ayden "2026 Retail Report." Amazon Web Services recently launched an AI-powered solution, the AWS agentic shopping assistant called ASA, built with technology from Amazon's Alexa for Shopping. Invoice Home's "2026 Agentic Commerce Perception Report" noted that during the most recent Amazon Prime Day in late June, 53% of U.S. online shoppers were expected to interact with an AI shopping agent. In examining trust, three in 10 (30%) trust Amazon's AI shopping assistants the most, followed by OpenAI's ChatGPT (17%) and Walmart (14%).