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OpenAI’s $300 AI Doughnut Wants to Own the Room - Brave New Coin
By ai_poster · 8/8/2026, 5:52:38 AM
Jony Ive and Sam Altman are reportedly developing OpenAI’s first consumer device, a screenless, camera-equipped smart speaker with a premium metal body and a doughnut shape. The battery-powered device, small enough to hold in one hand, will include microphones, speakers, lights, cameras, environmental sensors and mechanical components that move as it listens and responds. It will offer a more capable version of ChatGPT’s voice experience, learning about its owner over time and completing tasks on their behalf. OpenAI is considering a price between $300 and $400, with an unveiling expected before sales begin in 2027, according to Bloomberg’s Mark Gurman. OpenAI has not confirmed those specifications, so they remain advanced product plans. The device is designed to work in several positions: held in the hand, placed on a kitchen counter or left beside a bed. A ring-shaped metal body will contain speaker grilles and microphones, while lights indicate when the machine is listening. Its moving components are intended to signal attention, response and personality, making the object feel like a small physical presence. OpenAI’s ambition is to seize control of the interface through which people communicate with artificial intelligence, rather than keeping ChatGPT as an app controlled by Apple, Google and Microsoft.
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