OpenAI is selling a $70 branded basketball through Supply Co., its expanding online shop for clothing, collectibles, desk accessories, and limited-edition hardware. The basketball is part of a campaign called “Pause. Play. Prompt.,” which argues creativity need not remain on a screen. OpenAI describes the ball as a reminder to step away from technology and suggests good ideas can arrive between pickup games. The standard Size 7 ball is made entirely of rubber and contains no artificial intelligence, sensors, an internet connection, or any other technology. Supply Co. started as a small merchandise operation for OpenAI employees, who became unusually enthusiastic about collectible cards, graphic hoodies, and blue folding chairs. OpenAI says those objects eventually became “material embodiments of company culture.” Supply Co.'s next phase is described as a mix of “collaborations, experiments, and physical expressions of research energy.” The current shop also includes a $40 "Good Research" T-shirt, a $50 ChatGPT long-sleeve shirt, a $100 Codex hoodie, a $40 Blossom hat, matching $15 socks, a $45 embroidered tote featuring Bloop, and a $25 Nalgene bottle covered in pixelated graphics.