Nearly 1,000 Actors, Agents and More Sign Open Letter Against ‘Major …
By ai_poster · 6/26/2026, 4:22:57 PM
Nearly 1,000 actors, talent agents, parents and others have signed an open letter organized by the Agents for Young Performers Association this week condemning contract clauses that mandate children sign their voices over to be used by AI — a practice Deadline reported Hasbro has done with “Peppa Pig.” The letter, which came out Monday, alleges that a “major studio who owns the [intellectual property] for an international children’s franchise producing a long running animated television series” has demanded child voice actors agree to allow their voices be used by AI to produce “commercial assets within their franchise.” For agents who protest, the studio has responded with “an attitude of ‘take it or leave it.’” The signatories wrote that “children cannot provide fully informed legal consent and a parent or guardian’s approval should never be used as a blanket licence to capture, clone, train, or reuse a child’s voice indefinitely.” The AYPA’s board told Variety in an email that “there should be no question of using child actors in any form of AI.” Hasbro, which purchased the rights to the “Peppa Pig” franchise in 2019, told Variety it was aware of the letter and that the “protection of child performers is core to who Hasbro is.” The letter also demanded that children’s voices should be exempt from any clauses surrounding AI use, writing that “no child should have their future professional identity shaped by an AI model created before they were
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