Circana industry analyst Mat Piscatella warned that AI "vibe coding" is a major threat to storefronts like Steam, as it allows developers to clone another person's video game in sometimes only a few dozen hours. Reacting to a 404 Media report on Bluesky, Piscatella stated, "Good games will get cloned and buried. Players will default to games/franchises they know and trust. Breaking through will become even more difficult." He described the scenario as "not good. Not good at all." AI ripoffs of successful games are already prevalent on major storefronts, including the PlayStation Store and Nintendo eShop. Piscatella said of AI vibe coding, "Massive counter point to anyone claiming that AI will help the video game market by lowering development time and cost. Add to this the already gargantuan challenge of discovery, the assumingly soon massive increase in the number of games being released daily, and matured demand... it's... bad!" When asked about potential solutions, Piscatella replied, "Seems unstoppable at this point. The solution is to... yeah if I knew how to solve this I'd be out doing it and getting ready to buy my island."