Essilor Luxottica has partnered with Meta to launch a more affordable range of AI glasses, priced from $299, targeting price-conscious customers. The collaboration follows the successful release of AI glasses under the Ray-Ban and Oakley brands, with the Ray-Ban line becoming the top-selling AI glasses on the market. Essilor Luxottica CEO Francesco Milleri expressed excitement about offering budget-conscious consumers access to wearable tech, noting the company’s “iconic brands” have boosted product adoption. Meta CEO Mark Zuckerberg highlighted the aim to integrate potent AI into eyewear frames, suggesting glasses could become a primary medium for personal superintelligence. The new collection initially offers three styles with various lens options and is currently available online for customers in the US, Canada, and a select number of European countries, with plans to extend into additional markets later in the year.