Apple CEO Tim Cook and EU official Henna Virkkunen held talks on Tuesday to ease tensions over the launch of Apple’s next-generation Siri AI assistant, focusing on how Apple can launch the AI-enhanced Siri in Europe without breaching the bloc’s Digital Markets Act (DMA). DeepSeek introduced peak-hour surcharges for API access to its AI models, doubling prices for its V4 models during peak periods (9am to noon and 2pm to 6pm Beijing time), with the V4 Pro model rising from 6 yuan (£0.67) to 12 yuan (£1.33) per million output tokens to improve resource allocation. Amazon reported that AI-referred purchases doubled year-on-year, with AI-generated traffic growing between 45% and 60% over the past year, though it remains around one-tenth the volume of traditional search traffic; ChatGPT leads AI platform usage at 38% in the US and 44% across Europe and the UK, while Gemini has nearly tripled its market share.