Cars24, the global auto-tech platform, has launched Cars24 Labs, a dedicated AI build, partner and investment arm backed by a DHS75 million commitment. The company says the move is its most significant strategic bet to date, aiming to be an AI-native business. Cars24 Labs operates across three pillars: building proprietary AI products, partnering with frontier AI companies, and investing in early-stage AI startups. OpenAI, ElevenLabs and AWS are already foundational partners. The DHS75 million commitment funds infrastructure, compute and talent. Cars24 says the incubator will offer capital, operational expertise and access to a business that has scaled across complex markets. OpenAI will provide frontier models, ElevenLabs voice AI and AWS cloud infrastructure. Industry data cited by Cars24 says 95% of AI pilots fail before production, while 42% of companies abandoned the majority of their AI projects in 2025. The company said the UAE has become one of the most AI-forward markets in the world. Cars24 Labs is now operational, and startups and researchers can apply at labs@cars24.com.