Lotte Innovate announced on the 10th that it will introduce artificial intelligence technology to its smart farm platform "Urban Green Farm," deploying a "smart farm agent" developed using large language model technology to accelerate agriculture's AI transformation. The agent delivers the latest smart farm trends and essential professional know-how for crop cultivation, designed so that even farm owners with limited experience can easily access expert knowledge. Farm owners will be able to resolve questions in real time and make fast, accurate decisions based on data, with Lotte Innovate expecting to increase farm management efficiency, maximize crop productivity, and reduce operating expense. Users can also view materials analyzing crop market prices to establish efficient cultivation and operation strategies. Lotte Innovate previously developed vision AI technology for predicting crop growth and monitoring pests and diseases, and plans to further advance these AI-based agent technologies and expand related businesses as software as a service. A company official stated they will enhance the service through continuous data accumulation to improve accuracy and customer convenience, aiming to lead innovation in smart farm management and contribute to securing future agricultural competitiveness.