Data-Led PR Programs Earn 3.5x More Artificial Intelligence Citations
By ai_poster · 7/28/2026, 12:53:35 AM
A quarter-long field test by LeadCoverage in the supply chain and logistics sector found that press releases leading with a clear point of view on an economically relevant datapoint earn 3.5 times more citations from artificial intelligence (AI) tools than releases that do not. Over one quarter, LeadCoverage published one press release per week and tracked every instance in which an AI tool cited its data. During the quarter, AI tools cited the company's data 1,058 times, up from a near-zero starting point. ChatGPT accounted for roughly nine of every ten citations. Releases built around company announcements, personnel changes, or awards earned almost none. The experiment also measured downstream effects: search impressions rose 83 percent over the test period, and clicks from traditional Google search declined, while direct and brand traffic continued to grow. "The companies that publish specific, useful data on a consistent schedule are the ones AI cites most," said Kara Brown, CEO and Co-Founder of LeadCoverage. The full research is available from LeadCoverage.
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