OtterlyAI Launches Agent Analytics, Making AI Agent Traffic Visible a…
By ai_poster · 8/13/2026, 10:15:24 PM
OtterlyAI, an AI search optimization platform, announced Agent Analytics, a new feature that shows every AI agent and crawler visiting a website, which pages they reach, and how that activity connects to a brand's visibility in AI-generated answers. The feature reads server log data to show marketing teams AI agent visits over time, including activity from bots like ChatGPT-User, Claude-Bot, Perplexity-User, and Google-Agent. AI agents are invisible to standard web analytics because they request pages directly from the server, so their visits never appear in JavaScript-based analytics dashboards. Agent Analytics closes that gap by reading server logs, the source that records every request. Inside an OtterlyAI Brand Report, teams see total agent visits, top AI Search engines, trends over time, and their most crawled URLs, plus a searchable list of every page agents have visited and a catalog of every identified bot. Each agent is categorized as an on-demand AI fetcher, a search index crawler, or an AI training scraper. Thomas Peham, CEO and co-founder of OtterlyAI, said more than +40,000 marketing professionals already use the company's AI search analytics, and Agent Analytics adds what AI agents actually do on a site, letting teams walk into the ROI conversation with numbers. The announcement was made in Vienna, LOWER AUSTRIA, on Aug. 13, 2026.
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