The third LF Hazzys Global Order Meeting, running from July 22 to August 7 this year, was held on July 23 at the Hazzys flagship store 'SpaceH Seoul' in Myeong-dong, Seoul, featuring apparel for the 2027 Spring/Summer (27SS) season. The venue recreated Portobello Market in Notting Hill, London, and displayed an artificial intelligence (AI) video featuring the brand character 'Harry' followed by AI-created models. Buyers from Russia, France, and India attended, alongside those from core markets of China, Taiwan, Vietnam, and Russia. The event unveiled the new global collection 'Hazzys Blue,' which aims to introduce K-Heritage to global markets. According to LF, following last year's 26SS global order meeting, the scale of overseas orders increased by about 10% compared to previous periods. During the two-week event, 200 to 300 overseas buyers are expected to participate.