Integris has launched CORE, a managed services offering that combines AI, automation, cybersecurity, and data governance as the MSP expands into business-process and application services. Integris CEO Rashaad Bajwa said the shift reflects the latest evolution of the MSP model, moving from infrastructure to cybersecurity and now to governance and AI use cases. CORE brings these elements together in one managed service, with Integris positioning the offering around operational performance rather than simply maintaining IT systems. Bajwa said MSPs increasingly need to understand customers’ business processes and determine where an AI agent, automation, custom application, or existing off-the-shelf product makes the most sense, pushing MSPs toward application development. He noted that a prototype can sometimes be built in a matter of hours, but transforming it into a secure, scalable production application can take months once authentication, APIs, data access, and security requirements enter the picture. Integris wants to help customers close that gap and avoid accumulating AI projects that never make it into production. Bajwa also sees the shift creating a broader challenge for the managed services market, as routine MSP functions such as checking backups, patch management, and troubleshooting basic issues are increasingly candidates for automation and AI agents. That could shrink the opportunity for providers that remain focused primarily on infrastructure.