Apple’s new iPhone 18 Pro series went on sale in South Korea on the 18th, with prices reaching as high as 4 million won ($2,880) and delays in artificial intelligence updates drawing the most criticism. The iPhone 18 Pro Max starts at 2.19 million won for the entry-level 256GB model and runs to 3.99 million won for the top-end 2TB version, while the smaller-screen iPhone 18 Pro ranges from 1.99 million won to 3.79 million won. The 2TB model of last year’s iPhone 17 Pro Max broke the 3 million won mark at 3.19 million won, meaning the price has risen 800,000 won in a single year. In the United States, the iPhone 18 Pro Max sells for $1,299 to $2,499 and the iPhone 18 Pro for $1,199 to $2,399, up as much as $500 from the previous generation. Critics say the performance users actually notice has changed little relative to the price increases. The phones carry the A20 Pro application processor, but the core AI features meant to run on that chip still trail competitors including Samsung Electronics. On the 15th, The Wall Street Journal said Apple had finally built a smarter Siri but remained behind in the AI race. Apple unveiled Apple Intelligence alongside the iPhone 18 Pro, but only an English version is available, with Korean support due