Meta recruited Kylie Jenner to promote its new smart-glasses collaboration, but the ad fails to demonstrate the glasses' actual functions. The ad, which unfolds from Jenner’s POV, shows her morning routine—touching up a manicure, rifling through her closet, blending a green juice—while interacting with assistants and ignoring a pool cleaner. She later drives off to vandalize a billboard of herself. None of the glasses' capabilities—taking photos and videos, playing music, sending hands-free texts, logging workouts, or chatting with an AI agent—are shown. The article notes that smart glasses have historically faced a "creepy" stigma, citing Google Glass, which was released in 2013 and pulled two years later due to "high cost, privacy concerns, and public confusion about its purpose."