Apple is reportedly preparing a shopping assistant integrated into the Apple Store app, which users can chat with to help choose an iPhone based on their needs. As reported by MacRumors, the Apple Store app’s privacy policy suggests a chat interface where users can ask about differences between models. The system will use account, device, carrier, conversation, and location information—when allowed—to tailor answers and provide relevant recommendations. The only confirmation of this possible launch is in the app’s privacy policy, which does not necessarily mean the new chat is actually coming.