Actress Shruti Haasan has moved the Bombay High Court with a commercial suit seeking ₹15 crore in damages, alleging that unauthorised merchandise sellers, online platforms, and unidentified parties violated her personality and publicity rights by using her name, image, likeness and voice without consent. She also alleged the creation and circulation of AI-generated deepfake content, including sexually explicit videos and images featuring her. Justice Abhay Ahuja granted Haasan leave under Clause XII of the Letters Patent to institute the suit before the High Court's Commercial Division. According to the plaint, filed through Anand & Naik, the dispute began in the last week of June 2026, when Haasan became aware of unauthorised merchandise bearing her name and likeness being sold online. Around the same time, she came across AI-generated videos uploaded on social media, including fake sexual and pornographic videos. More infringing material surfaced in the first week of July, prompting the suit. The suit has been filed against 18 defendants, including merchandise sellers, celebrity booking platforms, AI chatbot providers, social media companies, e-commerce platforms, government authorities, and unidentified others. The plaint states defendants are using AI and deepfake technology by morphing or superimposing her face to create distasteful, sexually explicit videos and images. Haasan also invoked performers' moral rights under Sections 38, 38A and 38B of the Copyright Act, alleging defendants extracted clips from films featuring her performances to create GIFs