OpenAI executives pitched advertisers on placing their ads in ChatGPT this week at the annual Cannes Lions conference, the world’s largest advertising event. The AI behemoth has 900 million weekly active users and about 20% of ChatGPT queries are directly related to “commercial intent,” OpenAI’s ad chief Dave Dugan said. The company is already reportedly projecting it’ll reach $100 billion in advertising revenue by 2030. OpenAI first rolled out ads in ChatGPT in February, initially charging companies based on views per ad, and has since expanded to cost-per-click ads across different markets like retail, health and travel. With plans to soon merge ChatGPT and Codex into one app, OpenAI executives also positioned Codex as a way to spin up apps that can create elaborate ad campaigns. Separately, Google DeepMind is teaming up with independent movie studio A24 to conduct research and develop AI tools for film production, and is investing $75 million into A24. Getty Images announced a deal with OpenAI where its library of licensed content will show up within ChatGPT responses; shares of the company soared 150% after the announcement. San Francisco-based startup Baseten raised $1.5 billion in funding in a Series F round led by Altimeter Capital, Spark Capital and Conviction, at an $11 billion valuation and a $13 billion valuation.