Perplexity’s shopping business has scaled into a multibillion-dollar commerce channel, with agency estimates placing the annualized gross merchandise value running through it near $2 billion, a level Perplexity has not confirmed. The reported milestone suggests purchases made through AI-powered shopping experiences are becoming large enough for marketers and agencies to treat them as a separate commerce channel. The growth rests on a change to what a Perplexity answer returns, pairing sourced answers with product cards that are unsponsored recommendations ranked by relevance. Perplexity has also expanded its checkout capabilities through Buy with Pro, which it launched in 2024, letting Pro subscribers in the U.S. purchase select products from select merchants without leaving an answer, with every order shipping free. The commerce experience draws on live product data from integrations such as Shopify, and adoption expanded after Perplexity launched its official Shopify app in February 2026, which had recorded more than 4,200 installs by early June according to AppFigures data.