Insta360 is integrating AI into its hardware by adding an AI voice assistant to its product lineup, first applied to the Go Ultra series pocket camera. The capability is regionally sensitive: Google Gemini is used in China's Hong Kong, Macau, and overseas regions, while the Alibaba Qwen large model is integrated in mainland China. Translated results can be directly announced through the device's speaker. The collaboration follows a "self-developed + integration with big tech models" approach, with the AI voice assistant primarily self-developed by Insta360, combined with the multimodal model capabilities of Alibaba Qwen. Voiceprint recognition and intent judgment are completed on the edge side, while complex tasks such as answering questions, mode switching, and translation are handled in the cloud, all managed by the internal project code-named Kira. The Insta360 GO Ultra pocket camera was released in August last year, with a standard set price of 2598 yuan. On July 31, the official announced that the Go Ultra would receive a major update on August 5, with "voice assistant Kira" likely to be the main highlight of this release.