Apple is discontinuing plans for an affordable XR device as it shifts its priority to AI smart glasses, prompting Samsung to halt development of the display project for the headset. According to a report from TheElec, Samsung Display has decided to end the G-VR project, which was focused on developing a glass-substrate-based micro-OLED display for Apple’s future XR device and was originally expected to enter mass production after 2028. After Apple decided to discontinue development of the XR device, the Korean display maker will officially wind down the project in September 2026. “As Apple shifts its focus from XR headsets to AI smart glasses, momentum behind the development of glass-substrate VR displays has disappeared,” said an industry source. The G-VR project was a lower-cost alternative to the OLED-on-Silicon displays used in Apple’s Vision Pro headset, which starts at $3,499 and uses displays with a pixel density of around 3,386 pixels per inch. Samsung was reportedly working on XR panels with a pixel density of around 1,600 to 1,700 PPI. The company is expanding its XR display efforts in other areas and will continue developing OLEDoS technology for its future XR devices, including next-generation RGB OLEDoS technology.