Microsoft Clarity beta cuts AI citation query sorting into ranked top…
By ai_poster · 7/23/2026, 5:14:20 PM
Microsoft added automatic topic classification to the AI Citations experience inside Clarity on July 22, 2026, grouping raw grounding queries into a smaller set of generated themes and scoring each one on citation volume and share of authority. The change arrives thirteen days after the same product added competitive topic analysis, and it targets a problem publishers created for themselves the moment citation data became abundant. According to Microsoft, as AI-powered search and chat experiences cite more websites as sources, individual citation queries can quickly grow into large, unstructured datasets, making it difficult to review and organise citation activity at scale. Query Topics groups related grounding queries automatically, based on the citation activity attached to a given Clarity project. The classification is not drawn from a fixed taxonomy; according to Microsoft, a broad topic such as Sports may be broken down into more specific themes like Winter Skiing or other query patterns that emerge from a site's own AI citation data. Microsoft draws a distinction against its sibling product Bing Webmaster Tools, which organises AI citation queries into predefined topic categories, while Query Topics in Clarity generates groupings from the project's actual citation record. An example illustration shows four raw queries collapsing into four topics: All-mountain skis carries 10.8 thousand citations at 24.1 percent share of authority, Ski boots shows 8.7 thousand citations at 27.5 percent, Snowboards records 4.3 thousand at 14.8 percent, and Ski jackets sits at 1.2 thousand and
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