The 5W Reputation Index, published by 5W AI Communications, systematically audited how five AI engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews) describe the three founders of the labs behind the answers: Sam Altman of OpenAI, Dario Amodei of Anthropic, and Demis Hassabis of Google DeepMind. Across 40+ reputation-intent prompts per subject and 600+ prompt-level observations, the ranking inverted the order of their public fame. Demis Hassabis scored 86 / 100, described as a "Scientist who happens to run a lab." Dario Amodei scored 82 / 100, called "The conscience who was right." Sam Altman scored 64 / 100, labeled "Visionary, with an asterisk." The Index scores five equally weighted dimensions — Accuracy, Sentiment, Completeness, Consistency, and Control — and the gap was decided on the last one. The two high scorers built their AI reputations on sources they shaped or earned through credentialed third parties, while the lowest score belonged to the founder whose narrative is anchored most heavily by event-driven press he does not control. "Fame did not produce the strongest reputation. Credentials and a controlled source base did," said Ronn Torossian, founder and chairman of 5W.