Sam Altman, CEO of OpenAI, has sparked negative reactions after recommending on X that parents use AI to personalise little messages to their children during the drive to school. He previously discussed creating personalised AI-generated videos for his children during travel and said he does not really know how people parented before modern technology. The article notes that many parents value car time with children for meaningful one-on-one conversations, suggesting that routine moments should not necessarily be automated. It frames Altman’s comments as the latest example of Silicon Valley’s obsession with automating every aspect of human life, and questions whether the tech industry sees parenting as a problem to be solved. The piece also asks why Altman’s parenting habits are treated as official policy for the rest of humanity, acknowledging his role as CEO of OpenAI with deep insight into artificial intelligence development.