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How AI reshapes software providers - FutureCIO
By ai_poster · 7/31/2026, 7:48:55 PM
By 2026, the enterprise software landscape across Asia-Pacific is at an inflection point, with agentic AI reshaping how software is built, sold, and consumed. Traditional per-seat licensing is giving way to outcome-based, agent-orchestrated frameworks. Simon Ma, regional head of APJ at Freshworks, cites the company’s May 2026 Global Cost of Complexity Report: 72% of mid-market executives expect clear ROI from AI within eight months, yet 55% admit baseline deployment and integration take six to twelve months. Ma says leaders do not want to pay for a human seat where an AI agent resolves 80% of routine inquiries, and demand for transparent pricing tied to business outcomes is an active conversation. Workday’s APAC CTO Shan Moorthy observes customers moving from fixed seat licences to consumption-based models where they pay for AI based on the value it generates. Architectural evolution requires embedding autonomous agents without breaking existing stacks; Ma emphasizes interoperability, governance, and simplicity, saying companies need to snap onto existing systems. Moorthy describes a move from monolithic architectures toward domain-specific platforms, with AI agents rising as the integration point instead of point-to-point API integrations. Data fragmentation remains a persistent challenge, as Ma notes the average mid-market company runs four to five different AI tools simultaneously.
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